What are video creation best practices?

  • Follow the “Rule of Thirds” to frame your subject

  • Ensure your subject is well lit and stabilize your shot by using a tripod or leaning against a stable surface

  • Tap the screen in order to focus on subject, before you begin recording

  • Incorporate voiceover or audio commentary when no dialogue is present for increased engagement
  • Add text overlays to provide context
  • Include relevant hashtags and @mentions in all Video titles

  • If creating multiple related videos, include a consistent hashtag in all videos to tie them together.
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