Redwing July Superstars


Who: @ChaskaHerald
What: Chaska Cub’s Athletic Park Following the Flood

Where: Chaska Herald

Superstar Stats: 

  • included hashtags of brand properties to feed into applicable Video Players
  • Chaska Herald’s top-viewed Tout in July
  • shared Tout to Twitter and @mentioned Eric Krauser; was this the Tout creator?


Be a Mega-Superstar:


  • include @mention from Tweet in original Tout title
  • connect with Editor to create an article that’s complementary to the Tout video


  • create weather and/or flood-specific Video Players to implement on your Weather section page and/or in all related articles, as was done here


More Notable Touters


Who: @TheJI
What: Mudslide damages to Jordan Brewery
Where: The Jordan independent

Superstar Stats:
– included hashtag, #jordannews, in Tout title

– incorporated audio commentary to explain the scene
– shared Tout to Twitter
Be a Mega-Superstar:
– incorporate stitching as an alternative to panning the screen

– embed Tout in related article (even if article published a few weeks prior)
– @mention Jordan Brewery (@RoetsBrewery) in Tout title so Jordan Brewery may easily re-Tweet



Who: @rcrawford
What: Chanhassen’s “Night on the Town” Teaser
Where: Chanhassen Villager

Superstar Stats:
– included hashtag of brand property to feed into appropriate Video Player

– incorporated intro and outro title slides, and background music and transitions to create a well-produced and engaging teaser of an upcoming event
– shared Tout to Twitter from Chanhassen Villager’s brand account
Be a Mega-Superstar:
– include unique hashtag specific to the event in Tout title so that if Touts are taken at the event, they can all be tied together

– connect with Editor to create an article that’s complementary to the Tout video


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