Your Tout Score is a score out of five possible points designed to help your organization see how it’s performing on Tout. It takes a weighted average of three different metrics into account:
Content is a measure of the amount of local video your organization creates.
Touts Per Active Contributor – The number of Touts published divided by the number of contributors in your organization who have created a tout over the report time frame.
Quantity is a measure of how many of your website’s pages have Tout video. Local Touts are preferable to national videos from the Tout Marketplace, as they guarantee your organization a larger share of ad revenue.
Quantitative Match Rate – The percentage of your organization’s articles that have been matched with Tout video. This metric counts matches made by Tout’s Smart Article system as well as those made by a member of your organization through the Partner Panel Dashboard Smart Article tab.
Local Match Percentage – The percentage of your organization’s matches that were made with a locally-produced Tout.
Quality is a measure of how many views your Touts receive.
Views Per Tout – The average number of views per Tout.