Gatehouse October Superstar


Who: @icetimecleve
What: Riverman and Huntsville Hockey Game halted after Player Suffered Gruesome Injury (Tout 1 of 2)
Where: PJ Star


Superstar Stats:

  • both Touts earned top-played Tout status in October, the first Tout receiving 15,500+ plays
  • included hashtags for both teams (#sphl and #rivs) in the title of first Tout
  • shared both Touts to Twitter (first Tweet here)
  • both Touts embedded within the body of related article on desktop and mobile


Be a Mega-Superstar:

  • include consistent hashtags in both Tout titles to tie them together
  • @mention brand account (@pjstar) and teams (@Peoria_Rivermen and @HavocHockey) in Tout titles so they may easily re-Tweet
  • incorporate audio commentary to explain what we are seeing
  • videos longer than 60-seconds (reference non-Tout video at the top of the related article) can be uploaded to Tout via the Dashboard (instructions here).


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