Gatehouse July Superstars

 

Who: @AndyKravetz
What: Leuthold Trial (Tout One of Six)”

Where: PJ Star

 

Superstar Stats:

  • these six Touts made up PJ Star’s top six most-viewed Touts in July
  • included hashtag (#leuthold) in multiple Tout titles
  • created separate Touts based on question to be answered, which was posed in the Tout’s title
  • incorporated stitching in this Tout to capture the highlights from the mother-in-law’s statement
  • embedded Touts throughout related article on desktop and mobile web
  • shared all Touts to Twitter (first Tweet here)

 

Be a Mega-Superstar:

  • include #leuthold in all related Touts titles
  • @mention brand account (@pjstar) in Tout title so Admins may easily re-Tweet

 

 

Who: @rmillerNB
What: Police, Fire and Emergency Crews Respond to Rollover Accident

Where: Norwich Bulletin

 

Superstar Stats:

  • Norwich Bulletin’s top-viewed Tout in July
  • included hashtag (#Ctnews) in Tout title
  • incorporated stitching to take viewers through the scene
  • shared Tout to Twitter, which was re-Tweeted by the brand account
  • embedded Tout in related article on desktop and mobile

 

Be a Mega-Superstar:

  • add audio commentary to explain what we are seeing
  • embed Tout at the top of related article (versus within the copy) for an increased Single Embed Engagement Rate
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