DFM September Superstars

 

Who: @BrittanyMurray
What: Emergency Jet Blue Landing – Interview w/Passengers
Where:  Los Angeles News Group

 

Superstar Stats: 

  • provided timely and comprehensive coverage of breaking news event
  • shared all Touts to Twitter (example Tweet)
  • included Touts in related article in left rail, “Local News Video”

 

Be a Mega-Superstar:

  • include consistent hashtag (e.g., #JetBlue) in all Tout titles to tie Touts together and increase discoverability upon sharing to Twitter
  • @mention brand account (e.g., @dailybreezenews and/or @presstelegram) in Tout titles so Admins may easily re-Tweet
  • embed Touts directly within related article (versus linking to video on the left-side rail)

 

 

More Notable Touters

 

 


Who: @tripp_pollard
What: 100-year-old Giants & Lincecum Fan
Where: Bay Area News Group
Superstar Stats:
– included multiple @mentions in Tout title including brand account (@cctimes), the MLB
team (@sfgiants), and featured athlete (@timlincecum)
– shared Tout to Twitter
Be a Mega-Superstar:
– article was previously created about featured subject; update previously-published article to include embedded video

 

 


Who: @vidcrane2
What: LA Dodger talks about Ping Pong Charity
Where: Los Angeles News Group
Superstar Stats:
– included multiple hashtags in Tout title, including the MLB team (#Dodgers), and featured athlete (#ClaytonKershaw)
– incorporated a title slide and voiceover
– shared Tout to Twitter
– included Tout in related article in left rail, “Local News Video”
Be a Mega-Superstar:
– @mention your brand account (@ladailynews), the MLB Team (@Dodgers) and featured athlete (@ClaytonKersh22) so they may easily re-Tweet upon sharing to twitter
– embed Tout directly within related article (versus linking to video on the left-side rail)

 

 


Who: @marcusrauhutpo
What: Blooper – When Scissors can’t cut the Ribbon
Where: Chambersburg Public Opinion
Superstar Stats:
– created a very entertaining and amusing Tout
– shared Tout to Twitter
Be a Mega-Superstar:
– include hashtags and @mentions in Tout title, including that of your brand account (@PONews) so Admins may easily re-Tweet
– embed Tout in related article for increased exposure and plays

 

 


Who: @karlmondon
What: Homeless people found missing boy
Where: Bay Area News Group
Superstar Stats:
– incorporated title slide to provide context and transitions to capture the highlights of the interview
– included bit.ly link to related article in Tout title
– embedded Tout at the top of this related article
– shared Tout to Twitter
Be a Mega-Superstar:
– include relevant hashtags and @mentions, like that of your brand account (@mercnews) so Admins may easily re-Tweet

 

 


Who: @tedczechydr
What: Fatal Shooting in York
Where: York Daily Record
Superstar Stats:
– included @mention of brand account (@ydrcom) in Tout title
– incorporated audio commentary to explain the scene
– begun Tout saying, “Ted Czech YDR”, as he does with all Touts, to reinforce himself as a “brand” for YDR
– embedded Tout at bottom of related article
– shared Tout to Twitter, which was @mentioned by brand account
Be a Mega-Superstar:
– include hashtags in Tout title for increased discoverability upon sharing to Twitter
– incorporate stitching as an alternative to panning the scene
– embed Tout at top of related article since more prominent placement directly translates to increased Engagement Rate

 

 


Who: @jbrosenbaum
What: Union Members Picket in front of City Hall
Where: Vacaville Reporter
Superstar Stats:
– included hashtag and @mention of brand account in Tout title
– incorporated title slide to provide context and transitions to show the picket line scene and an interview with Union Member
– shared Tout to Twitter
Be a Mega-Superstar:
– included @mention in Tout title but not in Tweet; ensure @mention is also included in Tweet so Admins may easily re-Tweet
– embed Tout in related article

 

 


Who: @cliffpix
What: Annual 9/11 Broomfield Memorial Ceremony
Where: Daily Camera
Superstar Stats:
– included relevant hashtag (#9/11) in Tout title
– well-produced intro slide, voiceover and transitions that captures the highlights of the ceremony
– shared Tout to Twitter
Be a Mega-Superstar:
– @mention brand account (@dailycamera) in Tout title so Admins may easily re-Tweet
– use Tout embed code over Ooyala in related article

 

 


Who: @paulkuehnel
What: Wife of Officer killed in Line of Duty speaks on Newly Dedicated Traffic Circle
Where: York Daily Record
Superstar Stats:
– included hashtags and an @mention of the local police station (@NYCRPD) in Tout title
– incorporated voiceover, transitions, and a mix of still photos and live footage to create an impactful and engaging Tout
– shared Tout to Twitter, which was re-Tweeted by @mentioned local police station (@NYCRPD) and brand account (@ydrcom)
– embedded Tout at the top of related article
– also incorporated hyperlinked video caption before the start of the related article for second-chance viewing conversions
Be a Mega-Superstar:
– @mention brand account so Admins may easily re-Tweet

 

 


Who: @tkelly
What: Shots fired in the 2500 block of 3rd street in Chester (Tout 1 of 2)
Where: Delco Daily Times
Superstar Stats:
– @mentioned brand account (@delcotimes) in both Tout titles
– incorporated stitching in both Touts to take viewers through the scene
– shared both Touts to Twitter (example Tweet here),  both of which were re-Tweeted by the brand account (@delcotimes)
– first Tout also shared to brand account’s Facebook page, which received 25+ likes and 48 shares within the first hour of being posted
– embedded second Tout at the top of related article
Be a Mega-Superstar:
– add hashtags (e.g., #ChesterShooting) in Tout titles to tie Touts together
– incorporate audio commentary or voiceover to explain what we are seeing
– also embed first Tout within related article

 

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