DFM October Superstars

 

Who: @dallenmarinij
What: Multiple Touts from SF Giants’ 10/16 Game
Where: Marin IJ

 

Superstar Stats: 

  • provided detailed coverage of SF Giant’s game-winner
  • included consistent hashtag (#SFGiants) in all Tout titles
  • embedded two Touts in related article 
  • shared all Touts to Twitter (example Tweet)

 

Be a Mega-Superstar:

  • @mention team (@sfgiants), featured Athletes (e.g., @TravisIshikawa), and brand account (@marinij) in Tout titles so they may easily re-Tweet

 

 

More Notable Touters

 

 


Who: @alexpavlovic
What: Hunter Pence Postgame Speech
Where: Bay Area News Group
Superstar Stats:
– generated over 4,300 Plays in the first 24-hours of going live
– shared Tout to Twitter, where it received 50 re-Tweets and 91 Favorites
Be a Mega-Superstar:
– include relevant hashtags (e.g., #SFGiants) and @mentions (e.g., @mercnews, @hunterpence, @SF Giants) in Tout title
– embed Tout in related article

 

 


Who: @karlmondon
What: Video of New Mercury News Office
Where: Bay Area News Group
Superstar Stats:
– created a well-produced, creative, and engaging video, including a title slide, background music, time-lapse, and more
– included multiple @mentions including brand account (@mercnews) in Tout title
– shared Tout to Twitter
– embedded Tout in related article
Be a Mega-Superstar:
– brand account should re-Tweet video for increased exposure and Plays

 

 


Who: @matthewjonas
What: Structure Fire in Erie
Where: Longmont Times-Call
Superstar Stats:
– included hashtag (#Erie) in Tout title
– incorporated voiceover, transitions, and “lower thirds” title slide to explain the scene
– shared Tout to Twitter, which was re-Tweeted by brand account (@TimesCall) and sister property (@reporterherald)
– embedded Tout at top of related article
Be a Mega-Superstar:
– include bit.ly link to related article within Tout title to further drive traffic to your site

 

 


Who: @YDRPennState
What: Dump Truck Fire (Tout 1 of 2)
Where: York Daily Record
Superstar Stats:
– included consistent hashtag (#PennState) in both Tout titles
– incorporated audio commentary in both Touts to explain the scene
– shared both Touts to Twitter, the first Tweet was @mentioned by brand account (@yrdcom)
first Tout also posted to the brand account’s Facebook wall for added exposure
Be a Mega-Superstar:
– incorporate stitching to capture the scene from multiple angles
– connect with editor to create an article that is complementary to the Tout videos
– share Tout link to Facebook wall (versus uploading video to Facebook separately) for click-thru opportunity to view user’s other Touts

 

 


Who: @LarryAltman
What: Woman wrongfully convicted of Murder goes Free (Tout 1 of 2)
Where: Los Angeles News Group
Superstar Stats:
– captured impactful and moving moments
– incorporated hashtag (#Torrance) in second Tout’s title
– shared both Touts to Twitter (Tweet 1 of 2)
– included Touts in related article in left rail, “Local News Video”
– first Tout also posted to brand’s “Southbay Crime” Facebook wall, where it received over 240 likes and was shared over 50 times
Be a Mega-Superstar:
– include consistent hashtag in both Tout titles to tie them together
– @mention brand account in Tout title (@DailyBreezeNews) so Admins may easily re-Tweet
– embed Touts directly within related article (versus linking to video on the left-side rail)
– share Tout link to Facebook wall (versus uploading video to Facebook separately) for click-thru opportunity to view user’s other Touts

 

 


Who: @NH_MichaelBlair
What: Browns’ Head Coach on defeating the Steelers
Where: The News-Herald OH
Superstar Stats:
– included hashtags of both NFL teams (#Eagles and #Steelers) in Tout title
– incorporated voiceover and a mixture of live footage and still photos
– shared Tout to Twitter
– embedded Tout at the top of related article
Be a Mega-Superstar:
– also @mention NFL team (@Browns) and your brand account (@newsheraldinoh) so they may easily re-Tweet

 

 


Who: @JohnMLatimer
What: Crash on Rte 422 (Tout 1 of 2)
Where: Lebanon Daily News
Superstar Stats:
– included hashtag (#Lebco911) in both Tout titles
– incorporated audio commentary in both Touts to explain the scene
– shared both Touts to Twitter; the first Tweet was re-Tweeted by brand account
– first Tout was also uploaded to brand account’s Facebook page, where it received over 60 shares and 40 comments within four-hours of going live
Be a Mega-Superstar:
– incorporate stitching versus panning the screen
– @mention brand account in Tout titles (@LDNews)
– incorporate Touts into live coverage blog’s ScribbleLive feed

 

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