DFM November Superstars

 

Who: @OPCarolHopkins
What: Parents talk about three men arraigned in son’s murder
Where: Oakland Press

 

Superstar Stats: 

 

Be a Mega-Superstar:

  • include relevant hashtags (e.g., #waterfordcrime) and @mention brand account (@oaklandpress) in Tout title
  • incorporate a text overlay to provide context and/or call out the interviewees

 

 

More Notable Touters

 


Who: @BobCavsinsider
What: Lebron James on the Team’s Three-Game Road Trip
Where: The News-Herald (OH)
Superstar Stats:
– incorporated transitions to capture the highlights of the interview
– shared Tout to Twitter
– embedded Tout at the top of related article
– has user-specific Video Player directly on his staff page, allowing visitors to view all his Touts in one place
Be a Mega-Superstar:
– include relevant hashtags (e.g., #Cavaliers) and @mentions (e.g., @newsheraldinoh, @KingJames, @cavs) in Tout title
– incorporate a text overlay to provide context
– User-specific Video Player design improvements: add header and increase length (as there is ample room below it on the left side-rail)

 

 


Who: @dailynewsmob
What: Protest in LA demanding Enforcement of Condoms in Porn
Where: Los Angeles News Group
Superstar Stats:
– incorporated stitching to combine live-protest footage and an interview
– shared Tout to Twitter
– included Tout in related article in left rail, “Local News Video”
Be a Mega-Superstar:
– @mention brand account (@ladailynews) in Tout title so Admins may easily re-Tweet}- incorporate a text overlay to provide context and/or call out the interviewees
– embed Touts directly within related article (versus linking to video on the left-side rail)

 

 


Who: @tkelly
What: 80 year old man arrested in Upper Darby
Where: Delco Daily Times
Superstar Stats:
– @mentioned brand account (@delcotimes) and local police department (@UDPolice) in Tout title
– incorporated voiceover over a mixture of still photos and live footage and text overlays to provide context
– shared Tout to Twitter
– Brand account also shared Tout to Twitter (which was re-Tweeted by @UDPolice), and Facebook for increased exposure
Be a Mega-Superstar:
– include relevant hashtags in Tout title (e.g., #DelcoCrime)
– embed Tout in related article

 

 


Who: @tbarricklo
What: Father comments about Court Hearing of ex-wife and death of son
Where: Daily Freeman
Superstar Stats:
– included hashtag (#kingston) and @mention of brand property (@dailyfreeman) in Tout title
– utilized transitions to incorporate multiple interview questions
– shared Tout to Twitter
Be a Mega-Superstar:
– embed Tout in related article for increased exposure and potential plays
– incorporate a text overlay to provide context and/or call out the interviewee

 

 


Who: @smcconnell
What: Protesters assemble in Civic Center Park in solidarity with protestors in Missouri
Where: Denver Post
Superstar Stats:
– incorporated relevant hashtag (#MichaelBrown) and @mentioned brand account (@denverpost) in Tout title
– incorporated stitching to take viewers through the protest, including an impactful interview with a protestor
– shared Tout to Twitter
– incorporated Tout into Ferguson Decision Live Blog
Be a Mega-Superstar:
– brand account should re-Tweet @mentioned post
– embed Tout directly within related article
– incorporate a text overlay to provide context and/or call out the interviewees

 

 


Who: @mattoyeah
What: Bay Area New Group
Where: Ferguson Protesters jumping off Interstate 580 wall as Police approach
Superstar Stats:
– captured raw footage of breaking news event
– included relevant hashtag (#fergusonoakland) in Tout title
– shared Tout to Twitter
– incorporated Tout into Ferguson Live Bay Area Reaction Blog, published to MercuryNews.com and InsideBayArea.com
Be a Mega-Superstar:
– @mention brand account (e.g., @mercnews and/or @insidebayarea) in Tout title so Admins may easily re-Tweet
– incorporate a text overlay to provide context and/or call out the interviewees
– embed Tout directly within related article, like this one on InsideBayArea.com

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