DFM May Superstars

 

Who: @lodafoto
What: Student Talks About Day His Teacher Allegedly Slapped Him

Where: Bay Area New Group 


Superstar Stats: 

  • included hashtag in Tout description
  • incorporated transitions to highlight most important and impactful parts of his story
  • embedded Tout in related article

 

Be a Mega-Superstar:

  • create multiple related Touts using consistent hashtag; Admins may then create Video Player
  • share Tout to Twitter for increased exposure

 

More Notable Touters

 


Who: @MahalaGaylord
What: Funnel Cloud in Aurora
Where: Denver Post

Superstar Stats:
– received over 18,600 Tout views in first 24-hours, becoming Denver Post’s top-viewed Tout for May 

– included relevant hashtag, #cowx, a common hashtag used for all Colorado weather-related topics 
– incorporated stitching to capture funnel cloud from multiple angles
– shared Tout to Twitter, which was re-Tweeted by brand account (@denverpost)
– Admin created new Video Player for all Tornado-related Touts, and embedded within related article
Be a Mega-Superstar
– @mention brand account (@denverpost) to ensure they are alerted of Tout and may easily re-Tweet

– incorporate audio commentary to explain what we are seeing

 

 


Who: @paulkuehnel
What: Mother Attends Son’s Preliminary Hearing
Where: York Daily Record
Superstar Stats:
– combined still photos, live footage, and voiceover, combining for a well-produced and impactful Tout
– shared Tout to Twitter
Be a Mega-Superstar:
– add relevant hashtags to Tout description for increased discoverability upon sharing to Twitter
– included @mention of brand account (@ydrcom) within Tweet, but remember to @mention within Tout description

 

 


Who: @dallenmarinij
What: Mill Valley Corner of Road Rage Incident
Where: Marin IJ
Superstar Stats:
– included bit.ly link to related article within Tout description and embedded Tout within the article
– incorporated audio introduction and stitching to take viewers through the scene
Be a Mega-Superstar:
– include hashtags and @mention of brand account @marinij) so Admins may easily re-Tweet
– continue audio commentary throughout the Tout, or end after the first stitch
shared to Twitter, but Tweet did not include bit.ly link

 

 


Who: @LarryAltman
What: Torrance Massage Parlor Sting (Tout 1 and Tout 2)
Where: Los Angeles News Group
Superstar Stats:
– included consistent hashtag, #Torrance, and tinyurl link to related article within both Tout descriptions
– incorporated interview with Sergeant in first Tout to explain the case
– used stitching in second Tout
– shared both Touts to Twitter (example Tweet)
Be a Mega-Superstar:
– include Tout in related article, rather than in left rail, “Local News Video”
– @mention brand account (@dailybreezenews) so Admins may easily re-Tweet

 

 


Who: @PJShieldsTC
What: School on Lockdown for Gun Scare (Tout 1 and Tout 2)
Where: Longmont Times-Call
Superstar Stats:
– captured raw emotions of interviewees (especially in second Tout)
– shared both Touts to Twitter (Tweet 1 and Tweet 2)
– embedded Touts at top and bottom of related article
Be a Mega-Superstar:
– include consistent hashtag in Tout descriptions to tie them together
– @mention brand account (@TimesCall) so Admins may easily re-Tweet
– first Tout gets cut off; make sure you are aware of time limit and end with complete thought or sentence

 

 


Who: @NHRmstengel
What: Homeless Homebuilder (Tout 1 and Tout 2)
Where: New Haven Register
Superstar Stats:
– mixed live footage with still photos and voiceover in first Tout
– incorporated stitching in second Tout to show interview highlights
– shared Touts to Twitter multiple times; at time of publication, coupled with Twitpic, and again the next day (example Tweet here)
– embedded both Touts in related article
Be a Mega-Superstar:
– include consistent hashtag in Tout descriptions to tie Touts together
– @mention brand account (@nhregister) so Admins may easily re-Tweet

 

 


Who: @DRossCameron
What: Bay to Breakers Touts (first of six Touts)
Where: Bay Area News Group
Superstar Stats:
– included consistent hashtag, #baytobreakers, in all Tout descriptions
– incorporated audio commentary in all Touts
– published Touts throughout the day to showcase different aspects of the event
– shared all Touts to Twitter (example Tweet)
Be a Mega-Superstar
– @mention brand account (@mercnews) in Tout descriptions so Admins may easily re-Tweet
– background noise makes it a little hard to hear the audio commentary; consider using an external mic for improved sound quality (Tout Tip)

 

 


Who: @LarryAltman
What: Neighbor describes Father’s reaction to wife allegedly killing daughters (Tout 1 of 3)
Where: Los Angeles News Group
Superstar Stats:
– included consistent hashtag, #Carson, in all Tout descriptions
– followed the “Rule-of-Thirds” to frame the interview subject (Tout Tip)
– shared Touts to Twitter (first Tweet)
Be a Mega-Superstar:
– @mention brand account so Admins may easily re-Tweet
– include Tout in related article, rather than in left rail, “Local News Video”
– consider recording interview on phone’s native camera, then editing the clips into a single Tout with the neighbor’s most compelling statements

 

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