DFM June Superstars

 

Who: @CamInman
What: 49’ers Aldon Smith Dunk at Charity Basketball Game

Where: Bay Area New Group 


Superstar Stats: 

  • included relevant hashtags and @mentions of featured athletes’ Twitter accounts
  • shared Tout to Twitter
  • embedded tout at top of related article, where it received a 64% conversion rate

 

Be a Mega-Superstar:
Reporter:

Admin:

  • create 49ers-specific Video Player on the respective section pages (e.g., MercuryNews.com/49ers)
  • include branded Player header to increase engagement

 

More Notable Touters


Who: @johngreenphoto 
What: Colin Kaepernick Signs Six-Year Contract Extension (Tout 1 of 2 and Tout 2 of 2
Where: Bay Area News Group
Superstar Stats:
– included consistent and relevant hashtags #49ers and #NFL in both Tout titles

– incorporated title slide and transitions to show the most compelling moments from his speech
– shared both Touts to Twitter (first Tweet here)
– included Video Camera icon next to article on homepage, directing visitors to related article with two Touts embedded at the top. 
Be a Mega-Superstar:
– @mention your brand account (e.g., @mercnews and @insidebayarea), the 49er’s (@49ers), and Colin Kaepernick (@Keapernick7) so they

may be alerted and re-Tweet upon sharing to Twitter, thus increasing reach and potential views of your Touts

 

 


Who:@JamesonCook
What: Man Kills Ex-Girlfriend: Courtroom footage (Tout 1 of 2 & Tout 2 of 2)
Where: Macomb Daily
Superstar Stats:
– captured very moving and impactful Touts
– embedded first Tout at the top of related article
Be a Mega-Superstar:
– include hashtags and @mentions to tie to social media
– embed second Tout within related article as well
– share Touts to Twitter

 

 


Who:@Tyska
What: LSD and Ecstasy Bust in Berkeley
Where: Bay Area News Group
Superstar Stats:
included hashtag and @mentioned brand account (@insidebayarea)
– incorporated transitions and voiceover to create an engaging and informative Tout
– embedded Tout at top of related article
– published on InsideBayArea.com and ContraCostaTimes.com
– shared Tout to Twitter
Be a Mega-Superstar:
– identical article published on MercuryNews.com, but Tout was not embedded; embed Tout within this article as well

 

 


Who:@THphotog
What: Car Stuck in Flooded Street in Norristown
Where: The Times Herald
Superstar Stats:
– included hashtags in Tout title
– incorporated audio commentary to explain the scene
– embedded Tout at the top of related article
– shared Tout to Twitter, which was re-Tweeted by brand account (@TimesHeraldPA) and The Weather Channel (@TWCBreaking)
Be a Mega-Superstar:
– include weather-related hashtag (#PAwx) for increased discoverability upon sharing to Twitter

 

 


Who:@NHRpscaolino
What: Father talks about the shooting death of his son
Where: New Haven Register
Superstar Stats:
– captured extremely emotional and impactful Tout
– teased upcoming story within Tout title
– shared Tout to Twitter, which was re-Tweeted by brand account (@nhregister)
– included Tout in related article in left rail, “Local News Video”
Be a Mega-Superstar:
– @mention brand account (@nhregister) so Admins may easily re-Tweet
– embed Tout directly within related article (versus linking to video on the left-side rail)

 

 


Who:@SAllen_89
What: Burlington Plane Crash
Where: Lowell Sun
Superstar Stats:
– included hashtag in Tout title
– incorporated audio commentary to explain the scene
– shared Tout to Twitter
– embedded Tout (and other related Touts) in multiple articles (e.g., Article 1 and Article 2)
Be a Mega-Superstar:
– add a unique hashtag to all relate Tout’s title (e.g.,  #BurlingtonPlaneCrash) to tie Touts together
– @mention brand account (@LowellSunNews) in Tout title so Admins may easily re-Tweet

 

 


Who:@anchoratfreeman
What: Accused Pedophile Indicted
Where: Daily Freeman
Superstar Stats:
– incorporated voiceover over a mixture of still photos and live footage (voiceover will soon be available in Tout’s upcoming iOS update)
– shared Tout to Twitter
– embedded Tout at the top of related article on DailyFreeman.com and OneidaDispatch.com
Be a Mega-Superstar:
– add hashtags and @mention brand account (@dailyfreeman) in Tout title so Admins may easily re-Tweet upon sharing to Twitter

 

 


Who: @mrs_writenow
What: Compilation of Witness Reports of Flooding
Where: New Haven Register
Superstar Stats:
– combined live footage, voice over (taken from live footage) and transitions to capture reports from multiple people
– shared Tout to Twitter
– included Tout in related article in left rail, “Local News Video”
Be a Mega-Superstar:
– created another related Tout; include consistent hashtag in both Tout titles to tie together
– @mention brand account (@nhregister) so Admins may easily re-Tweet
– embed Touts directly within related article (versus linking to videos on the left side-rail)

 

 


Who:@diamond83
What: Harrison Barnes at Warriors Basketball Camp (example Tout)
Where: Bay Area News Group
Superstar Stats:
– shared all Touts to Twitter
– one shared Tout was re-Tweeted by @WarriorsGameDay
– all Tweets pulled in to Bleacher Report’s Golden State Warriors page
Be a Mega-Superstar:
– @mention brand account (e.g., @mercnews and/or @insidebayarea), featured athlete (@hbarnes), and team (@warriors) in Tout title so they may easily re-Tweet
– embed Touts in related article

 

 


Who: @kierannicholson
What: Westminster Police Cart Evidence from Suspects Home
Where: Denver Post
Superstar Stats:
– included hashtag in Tout title
– incorporated audio commentary to explain the scene
– shared Tout to Twitter
– embedded Tout at top of related article; as such, the Tout received ~65% of its total views
Be a Mega-Superstar:
– @mention brand account (@denverpost) in Tout title so Admins may easily re-Tweet

 

 


Who:@cmijs
What: Marine receives Surprise upon returning home (Tout 1 of 2 and Tout 2 of 2)
Where: Vacaville Reporter
Superstar Stats:
– incorporated several hashtags in both Tout descriptions
– incorporated audio commentary as voice over in the first Tout and transitions in the both Touts  – shared both Touts to Twitter (first Tweet here)
Be a Mega-Superstar:
– @mention brand account (@vacareporter) in Tout description so Admins may easily re-Tweet
– embed Tout in related article to increase exposure and potential views

 

 

Who:@RobertMeeksPT
What: LA Kings and Stanley Cup visit LA Dodgers
Where: Los Angeles News Group
Superstar Stats:
– included hashtags for both teams in Tout title
– incorporated title slide and stitching to take viewers through the entire day
– shared Tout to Twitter
Be a Mega-Superstar:
– @mention your brand account (e.g., @ladailynews) and teams (@lakings and @Dodgers) in Tout title so they may easily re-Tweet
– embed Tout within related article

 

 


Who: @bengarvin
What: Minnehaha Falls
Where: Pioneer Press
Superstar Stats:
– included hashtag in Tout title
– incorporated stitching to showcase the surroundings
– shared Tout to Twitter, where it received multiple re-Tweets and comments
– embedded Tout in related article
Be a Mega-Superstar:
– @mention brand account (@pioneerpress) in Tout title so Admins may easily re-Tweet
– include weather-related hashtag (#MNwx) for increased discoverability upon sharing to Twitter

 

 


Who: @whittiernews
What: World’s Largest Swimming Lesson
Where: Los Angeles News Group
Superstar Stats:
– included hashtag and @mention in Tout title
– incorporated voiceover and transitions to take views through the event
– audio was crisp and clear, despite potentially large background noise
Be a Mega-Superstar:
– share Tout to Twitter for increased exposure and views
– embed Tout in related article and/or add Tout as “Local News Video” link to left-side rail

 

 


Who: @KristenMoulton
What: Kate Kelly Supporters
Where: Salt Lake City Tribune
Superstar Stats:
– included hashtags in Tout title
– incorporated stitching to transition between supporters
– embedded Tout within related article and embedded another related Tout at the top of the article
Be a Mega-Superstar:
– share Tout to Twitter for increased exposure and potential views
– @mention your brand account (@sltrib), and @OrdainLDSWomen in Tout title so they may easily re-Tweet upon sharing to Twitter
– incorporate brief audio introduction to explain the scene

 

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