DFM July Superstars

 

Who: @ThompsonScribe
What: Steph Curry at SF Pro-Am
Where: Bay Area New Group  


Superstar Stats: 

 

Be a Mega-Superstar:

  • add consistent hashtag (e.g. #SFProAm) in all Tout titles to tie Touts together and make it easy for Admins to create an event-specific Video Player
  • @mention brand account (@MercNews) and Steph Curry (@StephenCurry30) in all Tout titles so they may easily re-Tweet
  • create feature article on Mercury News and embed all related Touts

 

More Notable Touters

 


Who: @MarkMGomez
What: Los Gatos Restaurant Fire Damage
Where: Bay Area News Group
Superstar Stats:
– incorporated audio commentary to explain the scene
– shared Tout to Twitter
– embedded Tout at top of related article MercuryNews.com and TimesHeraldOnline.com
Be a Mega-Superstar:
– include hashtags and @mention brand account (@MercNews) in Tout title
– incorporate stitching as an alternative to panning the scene

 

 


Who: @Tyska
What: Scene of Armed Standoff in Oakland
Where: Bay Area News Group
Superstar Stats:
– included hashtag and @mentioned Oakland Police
– incorporated audio commentary and stitching to explain the scene
– shared Tout to Twitter
– embedded in related article on InsideBayArea.com and ContraCostaTimes.com
Be a Mega-Superstar:
– also @mention your brand account (@insidebayarea and/or @cctimes) so Admins may easily re-Tweet
– add bit.ly link to the related article in Tout title to drive increased traffic to the article

 

 


Who: @OneidaPhoto
What: Governor Talks about Tornado Damage in Smithfield
Where: Oneida Dispatch
Superstar Stats:
– included multiple hashtags in Tout title – incorporated stitching of live footage and still photos with voiceover from the Governor’s speech to take viewers through the scene
– included Tout in related article in left rail, “Local News Video”
– shared Tout to Twitter, which was re-Tweeted by the brand account
Be a Mega-Superstar:
– @mention brand account in Tout title so Admins may easily re-Tweet
– also include weather-related hashtag (#nywx) for increased discoverability upon sharing to Twitter
– embed Tout directly within related article (versus linking to video on the left-side rail)

 

 


Who: @GophersNow
What: Zach Levine Dunks in Timberwolves Scrimmage
Where: Pioneer Press
Superstar Stats:
– included hashtag in Tout title
– utilized stitching to showcase all of Levine’s dunks and incorporated interviews with Levine, his teammates, and coach – embedded Tout in related article
– shared Tout to Twitter
Be a Mega-Superstar:
– @mention brand account (@pioneerpress), featured athlete (@ZachLevine), and NBA team (@MNTimberwolves) in Tout title so they may easily re-Tweet upon sharing to Twitter
– move embedded Tout to top of related article for improved visibility and views

 

 


Who: @markellPO
What: Tractor-Trailer Overturned
Where: Chambersburg Public-Opinion
Superstar Stats:
– included hashtag of brand account in Tout title
– incorporated stitching and voiceover to explain the scene including a concluding statement,  “this is Markell DeLoatch reporting ”, creating a mini-broadcast feel – Tout shared to Twitter from Public Opinion brand account, re-Tweeted by user
Be a Mega-Superstar:
– @mention brand account in Tout title (@PONews) so Admins may easily re-Tweet upon sharing to Twitter
– connect with Editor to create an article that’s complementary to the Tout video

 

 


Who: @brianatfreeman
What: World’s Longest Sundae
Where: Daily Freeman
Superstar Stats:
– included hashtag in Tout title
– incorporated voiceover and transitions to take viewers through the event
– embedded Tout at the top of related article, where the Tout embed received a 39% engagement rate
– shared Tout to Twitter
Be a Mega-Superstar:
– @mention brand account (@DailyFreeman) in Tout title so Admins may easily re-Tweet upon sharing to Twitter

 

 


Who: @NH_MichaelBlair
What: Reaction from Homeless Campers as Police Search for Missing Woman
Where: The News-Herald/The Morning Journal
Superstar Stats:
– incorporated dynamic title treatment at the bottom left of the frame with the subject’s names, and added transitions, voiceover, and a mixture of still photos and live footage
– shared Tout to Twitter
– embedded Tout at the top of related article on MorningJournal.com, which was shared to Morning Journal’s Twitter
Be a Mega-Superstar:
– include hashtags and @mentions, like that of your brand account (@newsheraldinoh and/or @morningjournal in Tout title for increased discoverability upon sharing to Twitter
– connect with The News-Herald editor to publish same Morning Journal article with embedded Tout on The News-Herald website

 

 


Who: @jeremylong
What: Crash at 9th and Walnut Street
Where: Lebanon Daily News Superstar Stats:
included relevant hashtag in Tout title
– incorporated stitching to take viewers through the crash scene
– shared Tout to Twitter
Be a Mega-Superstar:
– @mention brand account (@LDNews) in Tout title so Admins may easily re-Tweet upon sharing to Twitter
– add audio commentary to explain what we are seeing

 

 


Who: @THPhotoJour
What: Car Accident on Main & Markley
Where: The Times Herald
Superstar Stats:
– included several hashtags in Tout title
– incorporated stitching to take viewers through the accident scene
– embedded Tout at top of related article
– shared Tout to Twitter
Be a Mega-Superstar:
– @mention brand account in Tout title (@TimesHeraldPA) so Admins may easily re-Tweet upon sharing Twitter
– incorporate audio commentary to explain what we are seeing

 

 


Who: @karlmondon
What: Tipped Big Rig on Calaveras in Milpitas
Where: Bay Area News Group
Superstar Stats:
– incorporated stitching to take viewers through the scene
– shared Tout to Twitter
Be a Mega-Superstar:
– add relevant hashtags and @mention brand account (@mercnews) and local CHP (@CHPSanJose) in Tout title so they may easily re-Tweet upon sharing to Twitter
– incorporate audio commentary to explain what we are seeing

 

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