DFM December Superstars

 

Who: @MercuryX
What: Swat Team on scene of Montco Shooting
Where: The Mercury

 

Superstar Stats: 

  • very timely coverage of a highly publicized breaking news event
  • earned top-played Tout status among all #MontcoShooting-related Touts with 4,800+ Plays
  • included relevant hashtag (#MontcoShooting) and @mentioned Tout creator (@mercphotog) in Tout title
  • shared to Tout Twitter
  • Tout picked up SputnickNews US and embedded in their related article, where it received 1,100+ Plays (24% of the Tout’s total plays)

 

Be a Mega-Superstar:

  • @mention other DFM sites covering the story (e.g., @MontgomeryMedia, @LansReporter, @TimesHeraldPA) so they may easily re-Tweet and/or embed Tout on their sites’ related articles
  • In this instance, you wanted to get the breaking news footage out as soon as possible, but in scenarios where you have more time, remember to incorporate an audio introduction to set the scene. This can be done even after you’ve captured the footage; simply record the audio commentary as a second clip and rearrange clips to place the audio before the footage (Tout Tip)
  • Embed Tout directly within related article on pottsmerc.com, (example here)
  • @MercPhotog (known as @jstrickler1 on Tout) should publish Tout from his own account (versus giving him credit in Tout title)
  • @MercPhotog should also change his Tout account username from @jstrickler1 to @mercphotog to match his Twitter handle

 

 

More Notable Touters

 


Who: @karlmondon
What: Cal Students clean up street trashed by Berkeley Protest
Where: Bay Area News Group
Superstar Stats:
– included relevant hashtag (#berkeleyprotest) in Tout title
– incorporated stitching to capture clean-up at the post-protest scene
– shared Tout to Twitter
– embedded Tout directly into related article on insidebayarea.com, mercurynews.com, contracostatimes.com, and other BANG sites
– Tout fed into event-specific Real-Time Video Player, which embedded in separate related article, also published across BANG sites
Be a Mega-Superstar:
– @mention brand account (@mercnews) in Tout title so Admins may easily re-Tweet
– incorporate voiceover and/or text overlay to provide context

 

 


Who: @skinnerphotos
What: Vehicles stranded in Floodwater after Bay Area Storm
Where: Bay Area News Group
Superstar Stats:
– provided great footage to illustrate the severity of the flood
– included relevant hashtag (#bayareastorm) in Tout title
– incorporated text overlay to provide context and transitions to take viewers
through the scene
– shared Tout to Twitter
– Tout fed into event-specific Real-Time Video Player, which was embedded in related article published to  insidebayarea.com and contracostatimes.com
Be a Mega-Superstar:
– @mention brand account (e.g., @mercnews, @insidebayarea) in Tout title so Admins may easily re-Tweet
– embed Tout directly into article for increased viewership
– incorporate voiceover to explain the scene

 

 


Who: @brittanymurray
What: Woman describes her balcony collapse after heavy rain
Where: Los Angeles News Group
Superstar Stats:
– included relevant hashtag (#socalstorm) in Tout title
– hyperlinked Tout within related article’s content well
– also included Tout in another related article in left rail, “Local News Video”
Be a Mega-Superstar:
– @mention brand account in Tout title (e.g., @dailybreezenews and/or @presstelegram) so Admins may easily re-Tweet
– embed Tout directly within related articles (vs. linking to the video)

 

 


Who: @JohnEMcCoy
What: Arnold Schwarzenegger donates toys to Salvation Army
Where: Los Angeles News Group
Superstar Stats:
– incorporated voiceover, transitions, and other post-production elements
– shared Tout to Twitter
Be a Mega-Superstar:
– include hashtags (e.g., #SalvationArmy) and @mentions (e.g. @ladailynews, @Schwarzenegger) in Tout title
– connect with Editor to create an article that’s complementary to the Tout

 

 


Who: @zenreport
What: South Pasadena Hit-and-Run (Tout 3 of 4)
Where: Los Angeles News Group
Superstar Stats:
– provided comprehensive coverage, including interviews with police chief and survivors
– included consistent hashtag #southpasenda in three of four Touts
– shared all Touts to Twitter (example Tweet)
– created additional Touts the following day (example here) for continued updates on the incident
Be a Mega-Superstar:
– make sure to include hashtag in all related Tout titles
– incorporate a text overlay to provide context and/or identify the interviewees
– embed Touts in related article

 

 


Who: @royalphoto_
What: Monterey County Herald
Where: Car stolen 28 years ago returned to Owner
Superstar Stats:
– captured unique incident which went viral across Fox News, USA Today, and more
– included multiple hashtags (e.g. #Mustang) and @mentioned brand account
(@montereyherald) in Tout title
– incorporated stitching, voiceover, and an interview with the car owner
– included Tout in related article in left rail, “Local News Video”
– shared Tout to Twitter
Be a Mega-Superstar:
– @mention brand account (@ladailynews) in Tout title so Admins may easily re-Tweet
– incorporate a text overlay to further provide context
– embed Touts directly within related article (versus linking to video on the left-side rail) for increased viewership (and potential pick-up by other media brands)

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