DFM August Superstars

 

Who: @Tyska
What: Multiple Touts from Outside Lands
Where: Bay Area News Group

 

Superstar Stats: 

  • all Tout titles included consistent hashtag (#sfoutsidelands) and @mentioned featured performers and multiple BANG brand accounts
  • embedded all Touts within related article and drove traffic to article via Twitter

 

Be a Mega-Superstar:

  • incorporate brief audio introduction before some of your Touts, which can be pre-recorded taken from your gallery and place before you begin shooting
  • create a few Touts interacting with festival attendees (e.g., ask festival goers about their favorite performance and stitch together responses)

 

More Notable Touters

 

 


Who: @SbSunPhoto
What: Aftermath of Flash Flood in Mt. Baldy’s
Where: Los Angeles News Group
Superstar Stats:
– incorporated stitching to take viewers through the scene – shared Tout to Twitter
Be a Mega-Superstar:
– include relevant hashtags (e.g., #MtBaldy and weather-related hashtag, #CaWX for increased discoverability upon sharing to Twitter
– @mention brand account (@ivdailybulletin) and National Weather Service (@NWS) in Tout title so they may easily re-Tweet
– incorporate audio commentary to explain what we are seeing
– embed Tout in related article

 

 


Who: @AlmendraCaprpizo
What: Head-On Collision on Hwy 32
Where: Chico ER
Superstar Stats:
– included hashtag #ChicoCa in Tout title
– incorporated stitching and audio commentary to explain the scene
– shared Tout to Twitter
Be a Mega-Superstar:
– @mention brand account (@ChicoER) so they may easily re-Tweet
– embed Tout in all related articles, especially one written by Tout creator

 

 


Who: @tripp_pollard
What: Steve Kerr at Warriors Basketball Camp
Where: Bay Area News Group
Superstar Stats:
– included multiple @mentions in Tout title, including that of the Warrior’s Coach (@SteveKerr) and brand account (@cctimes)
– incorporated title slide and stitching to take viewers through the event
Be a Mega-Superstar:
– also include relevant hashtags in Tout title
– share Tout to Twitter
– connect with Editor to create an article that’s complementary to the Tout

 

 


Who: @BobCavsinsider
What: Lebron James on Kevin Love’s High IQ
Where: The News-Herald (OH)
Superstar Stats:
– captured statement from popular athlete on highly publicized topic
– shared Tout to Twitter
Be a Mega-Superstar
– include relevant hashtags (e.g., #KevinLove) for increased discoverability upon sharing to Twitter
– also @mention featured athlete (@kingjames), NBA team (@cavs), and your brand account (@newsheraldinoh) in Tout title so they may easily re-Tweet
– connect with Editor to create an article that’s complementary to the Tout

 

 


Who: @VTHChrisRiley
What: Scene from Multiple Vehicle Crash
Where: The Vallejo Times-Herald
Superstar Stats:
– included hashtag and @mentioned brand account in Tout title
– incorporated audio commentary alongside stitching to take us through the scene
– shared Tout to Twitter
– Tout was also posted to the brand account’s Facebook page, where it was shared nearly 100 times
Be a Mega-Superstar:
– embed Tout in related article

 

 


Who: @danielboniface
What: GoPro Fly Fishing Video
Where: Denver Post
Superstar Stats:
– used GoPro to create an engaging Tout video
– included relevant hashtags (e.g., #GoPro) and @mentioned friend featured in video
– shared Tout to Twitter
Be a Mega-Superstar:
– also @mention your brand account (@denverpost) and @GoPro so they may easily re-Tweet
– connect with Editor to create an article that’s complementary to the Tout video

 

 


Who: @waltmancini
What: Big-Rig Accident in Pasadena (Tout 1 of 2)
Where: Los Angeles News Group
Superstar Stats:
– included multiple hashtags in Tout titles
– incorporated stitching in first Tout to take viewers from the scene of the accident to the interview with the CHP Officer
– included first Tout in related article in left rail, “Local News Video”
Be a Mega-Superstar:
– share Tout to Twitter (if user has a Twitter account)
– @mention brand account (e.g., @PasStarNews) and LA County CHP (@CHPsouthern)
– audio audio intro to set the scene and explain what we are seeing
– embed Tout directly within related article (versus linking to video on the left-side rail)

 

 


Who: @jpapasso
What: Vigil for Robin Williams in Boulder
Where: Daily Camera
Superstar Stats:
– included hashtag of brand account in Tout title
– incorporated voiceover on top of a sequence of live footage and still photos
– shared Tout to Twitter
– embedded Tout in related article, which was published across multiple other DFM sites (e.g., denverpost.com and timescall.com)
Be a Mega-Superstar:
– include additional relevant hashtags (e.g., #RobinWilliams) for increased exposure upon sharing to Twitter
– also @mention brand account (@dailycamera) in Tout title so Admins may easily re-Tweet
– for highest possible Single Embed Engagement Rate, embed Tout at top of related article in place of main image

 

 


Who: @matthewbmowery
What: Tigers’ Joe Nathan Apologizes for Gesture
Where: The Oakland Press
Superstar Stats:
– captured enticing statement after very controversial and highly publicized event
– included hashtag, #Tigers, in Tout title
– shared Tout to Twitter, which was re-Tweeted by brand accounts (@TheOaklandPress and @theopsports)
– included Tout in related article in left rail, “Local News Video”
Be a Mega-Superstar:
– embed Tout directly within related article (versus linking to video on the left-side rail)

 

 


Who: @JimGensheimer
What: Fans first experience at Levi Stadium
Where: Bay Area News Group
Superstar Stats:
– included multiple hashtags, one of which was #LevisFirstGame and was used by his colleagues also covering the event
– also included @mention of brand property in Tout title
– incorporated voiceover on top of transitions to take viewers through the “experience”
– shared Tout to Twitter – Tout incorporated into #LevisFirstGame Video Player, which was embedded in related article
Be a Mega-Superstar:
– also @mention Levi’s Stadium (@LevisStadium) in Tout title so they may easily re-Tweet
– incorporate an interview with one or more of the fans for a first-hand account of their experience

 

 


Who: @earlbrightbill
What: House Fire on 10th Street
Where: Lebanon Daily News
Superstar Stats:
– included hashtag of brand property (#LDNews) in Tout title
– incorporated stitching to take viewers through the scene of the fire
– brand account shared Tout to Twitter and Facebook, where it was shared 60 times from brand account (@LDNews)
– embedded Tout at the top of related article
Be a Mega-Superstar:
– user should share Tout to Twitter
– add audio commentary to explain what we are seeing

 

 


Who: @rtong
What: Marin Sheriff Investigates Bodies found in Strawberry Home
Where: Marin IJ
Superstar Stats:
– included hashtag, #MarinSheriff, in Tout title
– incorporated voiceover of the Sheriff’s statement and transitions to explain the scene
– shared Tout to Twitter, which was re-Tweeted by brand account (@marinij)
– embedded Tout in related article
Be a Mega-Superstar:
– move embedded Tout to the top of the related article in place of main image for increased conversions

 

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