DFM April Superstars

 

Who: @jeremylong
What: Touching Marriage at Hospital

Where: Lebanon Daily News

 


Superstar Stats: 

  • DFM’s two top-viewed Touts for the week of 04/6-12/2014
  • embedded Touts within related article
  • Touts were automatically pushed to the LDN’s YouTube channel, where they were republished to YouTube by miscellaneous users, and picked up by DailyMail.co.uk, who embedded one of the Touts in their online article

 

Be a Mega-Superstar:

  • include @mention of your brand account (@ldnews) and the hospital (@GoodSamHos) in Tout title
  • include audio introduction to set the scene

 

More Notable Touters

 


Who: @gophersnow
What: 47 Touts created during 03/30-04/05/2014

Where: Pioneer Press
Superstar Stats:
– included consistent hashtag (#NIT) in all related Touts, shared all Touts to Twitter (example here), and embedded Touts within related articles (04/02 article and 04/04 article)

– 14,200 Tout views (55% of his week’s total) came from these social shares
– adoption of multiple best practices made him the highest-viewed DFM Tout user for the week
Be a Mega-Superstar:
– include @mention of your brand account (@pioneerpress), participating teams (@gophersports), and featured players (@aholli20) in Tout tiles before publishing

 

 


Who: @Johnberry
What: Torrington Fire (first Tout in series)

Where: The Register-Citizen
Superstar Stats:
– included #torringtonfire in two of his Touts, incorporated stitching and voiceover in last Tout in series
– shared Touts to Twitter, and embedded multiple Touts within an article’s live streaming feed on registercitizen.com and nhregister.com
Be a Mega-Superstar:
Reporter: include #torringtonfire hashtag in all related Tout titles so Admins may easily create Video Player and @mention brand account (@registercitizen) and/or fire station in Tout titles so they may easily re-Tweet

– Admin: create Video Player with organizing hashtag, and embed within all related articles instead of embedding a string of single Touts

 

 


Who: @EstebanHR
What: Torrington Fire (first Tout in series)

Where: The Register-Citizen
Superstar Stats:
– shared all Touts to Twitter (example here)

– included audio commentary in first Tout in series
– included stitching in last “aftermath” Tout
– embedded multiple Touts within an article’s live stream feed on registercitizen.com and nhregister.com
– embedded last “aftermath” Tout at the top of a follow-up article on registercitizen.com and nhregister.com
Be a Mega-Superstar:

Reporter: include consistent hashtag in all Tout titles so Admins may easily create Video Player and @mention brand account (@registercitizen) and/or fire station in Tout titles so they may easily re-Tweet. Also embed additional Touts in related articles (e.g., Fire Chief Tout in this related article)
– Admin: create Video Player with organizing hashtag, and embed within all related articles

 

 


Who: @notajappycamper
What: multiple Touts for Denver Fashion Week
Where: Denver Post

Superstar Stats:
– varied type of Touts for same event (e.g., runway show, backstage interview)
– included consistent hashtag #dfw
– incorporated stitching

– shared Touts to Twitter (example here)
– embedded Touts in related articles (e.g., Kick-Off and Recap)
Be a Mega Superstar:
– include @mention of @303magazine in all Tout titles and add @mentions of your brand account (@denverpost) and featured designers so they may easily re-Tweet

 

 


Who: @JennySparksRH
What: Man in Wheelchair Trains for Boston Marathon
Where: Loveland Reporter-Herald

Superstar Stats:
– included hashtags and @mentioned brand account (@reporterherald)

– incorporated stitching to take viewers on his journey
– shared Tout to Twitter
Be a Mega-Superstar:
– add audio introduction, voiceover, or incorporate interview with the subject to tell his story

– subject of story was featured in an article last year; consider re-featuring or creating new follow-up article and embed Tout within it

 

 


Who: @cmijs
What: Vigil for Vacaville Teens
Where: Vacaville Reporter

Superstar Stats:
– included hashtag in Tout title

– utilized voiceover and transitions
– shared Tout to Twitter
– embedded Tout at the top of related article
Be a Mega-Superstar:
– include @mention of brand account (@vacareporter) so Admins may easily re-Tweet

 

 


Who: @dan_reidel
What: Orland Bus Crash (first of two Touts in series)

Where: Chico ER
Superstar Stats:
– incorporated voiceover and still photos in first Tout in series
– shared both Touts to Twitter (example here)

– embedded Touts in related articles (e.g., article 1 and article 2)
Be a Mega-Superstar:
– Reporter: include consistent hashtag in all Touts titles so Admins may easily create Video Player and @mention brand account (@chicoer) in Tout title so Admins may easily re-Tweet

– Admin: create Video Player with organizing hashtag, and embed within all related articles and replace the multiple single Tout embeds in this article with a Video Player

 

 


Who: @Almendra
What: Orland Bus Crash (e.g., first of many Touts)

Where: Chico ER
Superstar Stats:
– provided comprehensive and continued crash coverage (even seven days after the initial crash)

 shared all Touts to Twitter (example here)
– embedded Touts in multiple related articles (e.g., article 1 and article 2)
Be a Mega-Superstar:
Reporter:  include consistent hashtag in all Touts titles to Admins may easily create Video Player and @mention brand account (@chicoer) so Admins may easily re-Tweet.

– Admin: create Video Player with organizing hashtag, and embed within all related articles and replace single Tout embeds in this article with a Video Player.

 

 


Who: @k8penn
What: “Return to Boston” Project Teasers (first Tout in series)

Where: York Daily Record
Superstar Stats:
– created series of well-produced teaser Touts

– structured well with all Touts including a text intro > interview > text outro, followed by the “Rule-of-Thirds” to frame the interview subject (Tout Tip)
– shared all Touts to Twitter (e.g., Linda Beck, Dave Smith and John Katora)
– embedded Touts in related article
Be a Mega-Superstar:
– Reporter: make sure to include “http://” or “www.” to activate links in Tout titles. Also include consistent hashtag (e.g.,  #returntoboston) in all Tout titles so Admins may easily create Video Player and @mention brand account (@ydrcom) and interviewees in Tout titles so they may easily re-Tweet.

– Admin: create Video Player with organizing hashtag, and embed in related article instead of embedding a string of single Touts

 

 


Who: @NH_MichaelBlair
What: Cav’s Fans Answer Question on Kyrie Irving
Where: The News-Herald

Superstar Stats:
– created well-produced Tout with text descriptions and transitions

– included hashtags #NBA and #Cavs in Tout title
– shared Tout to Twitter
Be a Mega-Superstar:
– @mention brand account (@newsheraldinoh), @Cavs, and @NBA in Tout title so they may easily re-Tweet

 

 


Who: @anchoratfreeman
What: Family Seeks Medical Marijuana Treatment for Baby
Where: Daily Freeman

Superstar Stats:
– combined voiceover over still photos to tell the story

– shared Tout to Twitter
Be a Mega-Superstar:
– Reporter: include hashtags and @mention brand account (@dailyfreeman) in Tout title so Admins may easily re-Tweet. Also embed Tout in related article, (like was done in this article).

– Admin: create author-specific Video Player and embed on her staff page and widely share across DFM properties to spark national debate

 

 


Who: @anda_chu
What: Easter Protest Outside Livemore Laboratory
Where: BANG

Superstar Stats:
– included hashtag #labprotest in all Tout titles

– incorporated stitching in all Touts to take viewers through multiple stages of the protest
– shared all Touts to Twitter (example here)
– embedded Video Player into related article published on MercuryNews.com and ContraCostaTimes.com
Be a Mega-Superstar:
– @mention brand accounts (e.g., @mercnews, @cctimes) in Tout title so Admins may easily re-Tweet

– incorporate audio introductions to set the scene and/or an interview with one of the protestors

 

 


Who: @paulkuehnel
What: Police Report on Hitman Attempt
Where: York Daily Record

Superstar Stats:
– @mentioned brand account (@ydrcom)

– used multiple effects including transitions, voiceovers, live footage and still photos
– shared Tout to Twitter
– embedded Tout within related article
Be a Mega-Superstar:
– include hashtags for increased discoverability upon sharing to Twitter

– replace related article’s image with the embedded Tout (reference here)

 

 


Who: @laparker6
What: Shots Fired at Church Funeral (first Tout in series)

Where: The Trentonian
Superstar Stats:
– incredibly timely coverage showing the chaos

– included audio commentary to explain the scene
– created additional related Touts, including the last “Aftermath” Tout
– shared all Touts to Twitter (example here)

– embedded the first Tout in series at the top of this related article
Be a Mega-Superstar:
Reporter: include consistent hashtag in all Tout titles to tie them together and allow Admins to easily create Video Player and @mention brand account (@trentonian) so Admins may easily re-Tweet

Admin: create Video Player with organizing hashtag, and embed within all related articles (versus inserting individual links to each video in the article’s left side rail)

 

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