CNHI September Superstars

 

Who: @joegarza1
What: Indiana Police Bomb Technician describes Bomb found

Where: The Tribune Star


Superstar Stats: 

  • earned top-played Tout status for the second consecutive month, not only for The Tribune Star, but for all of CNHI
  • embedded this Tout and others within related article on TribStar.com, KokomoTribune.com, and other CNHI brands websites

 

Be a Mega Superstar:

  • include relevant hashtags and @mentions, like that of your brand account (@tribstar) and local police department (@IndStatePolice)
  • share Tout to Twitter

 

More Notable Touters

 


Who: @mankatonews
What: Kolstad leading MSU onto the field
Where: Mankato Free Press
Superstar Stats:
– included link to Tout video within related article
– shared Tout to Twitter
Be a Mega-Superstar:
– include relevant hashtag (e.g., #22Strong) in Tout title for increased discoverability upon sharing to Twitter
– @mention brand account (@mankatonews) so Admins may easily re-Tweet
– embed Tout directly in related article instead of hyperlinking

 

 


Who: @brandonpowers
What: Capt. discusses Shooting on Ray Lane
Where: Valdosta Daily Times
Superstar Stats:
– included two hashtags in Tout title
– incorporated title slide to introduce the speaker and transitions to combine the most compelling parts of the interview
– shared Tout to Twitter, which was re-Tweeted by brand account (@TheVDT)
Be a Mega-Superstar:
– manually embed Tout in related article

 

 


Who: @eagletrib
What: Demoulas and Gov. Hassan visit Londonderry Market Basket
Where: The Eagle Tribune
Superstar Stats:
– earned top-Played Tout status for The Eagle Tribune in September
– incorporated title slide to introduce the speakers and transitions to combine the most compelling parts of the interview
– shared Tout to Twitter
Be a Mega-Superstar:
– included relevant hashtags (e.g., #MarketBasket) and @mentions (e.g., @ArthurTDemoulas and @GovernorHassan) in Tout title for increased discoverability upon sharing to Twitter
– manually embed Tout in related article

 

 


Who: @kellymlafferty
What: 90-Year Old Hair Stylist
Where: The Kokomo Tribune
Superstar Stats:
– used Tout to tease an upcoming story
– included @mention of brand account in Tout title
– incorporate transitions and voiceover to tell her story
– shared Tout to Twitter, which was re-Tweeted by @mentioned brand account (@kokomotribune)
Be a Mega-Superstar:
– include relevant hashtags in Tout title for increased discoverability on Twitter
– connect with Editor to create a teaser article that’s complementary to the Tout video

 

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