CNHI October Superstars

 

Who: @PharosMAK
What: Fire at Inntiquity B&B

Where: The Pharos Tribune


Superstar Stats: 

  • earned top-played Tout status for The Pharos Tribune in October
  • incorporated transitions to take viewers through the scene
  • embedded Tout in related article on desktop and mobile
  • shared Tout to Twitter, which was re-Tweeted by brand account

 

Be a Mega Superstar:

  • include relevant hashtags and @mentions, like that of your brand account (@pharostribune) so Admins may easily re-Tweet upon sharing to Twitter
  • incorporate audio commentary to explain what we are seeing

 

More Notable Touters

 


Who: @joyinvestigates
What: Interview with first same-sex couple married in Oklahoma
Where: The Norman Transcript
Superstar Stats:
– included hashtags in Tout title (e.g., #same-sex)
– incorporated face-to-face interview for true “mini-broadcast” feel
– shared Tout to Twitter
– included relevant keywords in Tout title for a successful match to related article
Be a Mega-Superstar:
– shoot wider shot versus panning back-and-forth from interviewer and interviewee
– @mention brand account (@normannews) in Tout title so Admins may easily re-Tweet

 


Who: @moyyer
What: Manhunt in Anderson (Tout 1 of 2)
Where: The Herald Bulletin
Superstar Stats:
– incorporated transitions in both Touts to take viewers through the scene
– shared both Touts to Twitter (Tweet 1 of 2)
– embedded both Touts in related article
Be a Mega-Superstar:

– include relevant hashtag in Tout titles (e.g., #AndersonManhunt) to tie together related Touts
– also @mention brand account (@heraldbulletin) in Tout titles so Admins may easily re-Tweet
– incorporate voiceover to explain the scene

 


Who: @eyeamtruth
What: Russell Westbrook talks about preseason game without Durant
Where: The Norman Transcript
Superstar Stats:
– included relevant hashtag (#Thunder) in Tout title
– shared Tout to Twitter
– included relevant keywords in Tout title for a successful match to related article
Be a Mega-Superstar:
– @mention team (@okcthunder), featured Athlete (@russwest44), and brand account (@NormanNews) in Tout titles so they may easily re-Tweet

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