CNHI November Superstars

 

Who: @joyinvestigates
What: Hostage Situation in Norman (first of many Touts)

Where: Norman Transcript


Superstar Stats: 

  • provided comprehensive coverage of the Breaking News story
  • included consistent hashtag (#news &/or #hostage) in most Tout titles
  • incorporated audio commentary whenever dialogue wasn’t present to explain the scene
  • shared all Touts to Twitter (example Tweet)
  • included relevant keywords in Tout title for a successful match to related article, which was updated as the breaking news event unfolded

 

Be a Mega Superstar:

  • include consistent hashtag in all related Tout’s titles to tie together
  • @mention brand account (@normannews) in Tout titles so Admins may easily re-Tweet
  • incorporate stitching in applicable Touts, (example Tout) as an alternative to panning the scene
  • incorporate text overlays to provide context and/or call out the interviewees

 

More Notable Touters

 


Who: @normannews
What: OU Student talked down from Edge of Adams Tower
Where: Norman Transcript
Superstar Stats:
– included hashtag #news in Tout title
– incorporated audio commentary to explain the scene
– included relevant keywords in Tout title for a successful match to related article
– shared related article to Twitter
Be a Mega-Superstar:
– use tripod or rest your arm on flat service to stabilize the shot
– incorporate a text overlay to further provide context
– share individual Tout to Twitter to tease upcoming story

 


Who: @erinfitze
What: Weather Conditions in Traverse City
Where: The Record-Eagle
Superstar Stats:
– used GoPro to provide a unique look of the weather around the city
– included multiple hashtags (e.g., #GoPro) in Tout title
– shared Tout to Twitter, which was re-Tweeted by brand account (@RecordEagle)
– embedded Tout in related article on desktop and mobile
Be a Mega-Superstar:
– also include weather-related hashtag #MiWX in Tout title for increased discoverability upon sharing to Twitter
– incorporate audio commentary/voiceover to explain the scene and a text overlay to further provide context

 


Who: @rbarbero
What: Former Massey Energy Co. arraigned in Court
Where: The Register-Herald
Superstar Stats:
– combined live footage with still photos, voiceover to create an engaging video
– brand account shared Tout to Twitter
– embedded Tout in related article and article title included reference to video inclusion)
Be a Mega-Superstar:
– include relevant hashtags in Tout title (search past-related Tweets if unsure what to use)
– user should also share Tout to social media
– incorporate a text overlay to further provide context

 

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