CNHI May Superstars


Who: @ENE
What: Suspects from Large-Scale Drug Bust Arrive at Police Department

Where: Enid News & Eagle



Superstar Stats: 

  • top-viewed Tout of all of CNHI brands for the month of May with 9,400+ views
  • linked to Tout within related article, where it received 5,000 views (54% of its total views)
  • shared related article with Tout link to brand account’s Twitter multiple times (first Tweet here)


Be a Mega- Superstar:


  • include consistent hashtag in this Tout and other related Touts to tie them together and make it easy for Admins to create a topic-specific Video Player
  • incorporate brief audio introduction or voiceover to explain the scene


  • implement Video Player within related article to include this Tout and all other related Touts, as was done here


More Notable Touters


Who: @eyeamtruth
What: Clippers Coach Doc Rivers on Evolution of Blake Griffin
Where: The Norman Transcript
Superstar Stats:
– included multiple hashtags in Tout description
– shared Tout to Twitter
Be a Mega-Superstar:
– @mention your brand account (@normannews), player (@blakegriffin32), and team (@LAClippers) so they may easily re-Tweet
– always shoot video in landscape (which will remove black bars on either side)



Who: @eagletrib
What: Haverhill Fire (Tout 1 and Tout 2)
Where: The Eagle Tribune
Superstar Stats:
– The Eagle-Tribune’s first and second top-viewed Touts for the month of May with 6,800+ combined views
– incorporated stitching in second Tout to take viewers through the scene
– embedded Touts in related article, where they received over 5,200 views, (77% of these Tout’s total views in May)
– shared Touts and related article to brand account’s Twitter page (example Tweet here)
Be a Mega-Superstar:
– include consistent hashtags in Tout descriptions to tie Touts together
– incorporate audio introduction or ongoing commentary to explain what we are seeing



Who: @rbarbero
What: Workers Died at Brody Mine in Boone County (Tout 1 and Tout 2)
Where: The Register-Herald
Superstar Stats:
– incorporated title slides, voiceover from multiple interview subjects, and transitions
– embedded Touts in related article
– shared first Tout and related article to Register-Herald’s Facebook and Twitter pages
Be a Mega-Superstar:
– include consistent hashtag in Tout descriptions to tie Touts together
– @mention brand account and share to personal Twitter where Admins may easily re-Tweet


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