CNHI June Superstars

 

Who: @kphillips
What: Five Vehicle Collision
Where: The Norman Transcript

 

 

Superstar Stats: 

  • included hashtag #NEWS
  • incorporated audio commentary to explain the scene
  • shared Tout to Twitter
  • embedded Tout in related article

 

Be a Mega-Superstar:

  • @mention brand account (@NormanNews) in Tout title so Admins may easily re-Tweet upon sharing to Twitter
  • incorporate stitching as an alternative to panning the scene

 

More Notable Touters


Who: @martinslagter
What: Collapse of W.H. Turner Building’s Foundation
Where: The Kokomo Tribune

Superstar Stats:
– incorporated audio commentary to explain what we are seeing

– embedded Tout in related article
– shared Tout to Twitter, re-Tweeted by brand account (@KokomoTribune)

Be a Mega-Superstar
– add relevant hashtag(s) to Tout title for increased discoverability upon sharing to Twitter

– incorporate stitching to display the scene from multiple angles

 

 


Who: @BrittneyHenton
What: Watch First People Go Over the Fairchild Street Overpass
Where: Commercial News

Superstar Stats:
– included hashtag and bit.ly link to related article in Tout title

– incorporated stitching to take viewers through the event and interview with participants
Be a Mega-Superstar:
– share Tout to Twitter and @mention brand account in Tout title (@commercialnews) so Admins may easily re-Tweet

– include brief audio introduction to explain the scene
– embed Tout directly within related article (versus hyperlinking to Tout video)

 

 


Who: @moyyer
What: Demolition of Downtown
Where: The Herald Bulletin

Superstar Stats:
– incorporated live footage, transitions, and voiceover to tell story

– embedded Tout in related article and shared article to Twitter
Be a Mega-Superstar:
– include relevant hashtags and @mention brand account (@heraldbulletin) in Tout title so Admins may easily re-Tweet

 

 


Who: @eagletrib
What: 3-Alarm Fire on Haverville Street
Where: The Eagle Tribune

Superstar Stats:
– incorporated title slide and transitions to take viewers through the scene

– shared Tout to Twitter
– Tweet was pulled into social feed within Boston.com article
Be a Mega-Superstar:
– add relevant hashtag(s) to Tout title for increased discoverability upon sharing to Twitter

– incorporate brief audio introduction or ongoing commentary to explain what we are seeing
– embed Tout in this related article for increased exposure and views

 

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