CNHI July Superstars

 

Who: @jgreeneRH
What: Multiple Touts from Greenbrier Classic

Where: The Register-Herald

 

 

Superstar Stats: 

  • @mentioned featured athletes and tournament in each Tout title
  • incorporated title slides to add context
  • shared several Touts to Twitter (example Tweet)
  • embedded Touts in related articles throughout the weekend (example article); the teaser copy for this article (found on the Greenbrier Classic section page) included user-intent marker, “INCLUDES TOUT VIDEO”, to further encourage click-through conversion

 

Be a Mega-Superstar:

Reporter:

  • include consistent hashtag in all Tout titles (e.g., #GbrClassic) to tie related Touts together, making it easy for Admins to create an event-specific Video Player
  • @mention your brand account (@Register_Herald) in Tout titles so Admins may easily re-Tweet upon sharing to Twitter
  • @mention Bubba Watson (@BubbaWatson) in this Tout’s title, and share to Twitter

Admin:

 

More Notable Touters

 


Who: @ZachJames
What: Heated 7th Inning Moment Between Clinton and CR Jefferson
Where: The Clinton-Herald

Superstar Stats:
– The Clinton-Herald’s top-viewed Tout in July with 2,600+ views

– captured heated sports moment with clear audio from the announcer explaining the scene as it unfolds
– included relevant hashtag #iahsbsb in Tout title
– embedded Tout in the right-hand column of the content well of related article
– shared Tout to Twitter
Be a Mega-Superstar:
– Reporter: @mention brand account (@ClintonHerald and/or @CHerald_Sports) so Admins may easily re Tweet upon sharing to Twitter

– Admin: the embedded Tout in the related article’s right content well is too large for the space; revise the Tout dimensions within the embed code to fit the space

 

 


Who: @PharosBCM
What: Fatal Two-Vehicle Crash
Where: The Pharos Tribune

Superstar Stats:
– earned Top-Viewed Tout status not only for The Pharos Tribune, but across all CNHI brands — with over

4K+ views
– incorporated stitching to take viewers through the scene
Be a Mega-Superstar:
– include hashtags and @mentions, like that of your brand account (@pharostribune) in Tout title

– share Tout to Twitter for increased exposure and views
– add audio commentary to explain what we are seeing
– embed Tout in related article (this Tweet by the brand account indicates video is included in the article, but no video is found)

 

 


Who: @photogriffer57
What: Man honors grandfather who survived Spanish American War
Where: The Tribune-Democrat

Superstar Stats:
– @mentioned brand account (@tribunedemocrat) in Tout title

– embedded Tout in the right-hand column of the content well of related article
– shared to Twitter, which was then re-Tweeted by @mentioned brand account

Be a Mega-Superstar:
– Reporter: add relevant hashtag to Tout title

– Admin: the embedded Tout in related article’s content well is too large for the space; revise the Tout dimensions within the embed code to fit the space

 

 


Who: @brandonpowers
What: 3-Vehicle Wreck on SB I-75
Where: Valdosta Daily Times

Superstar Stats:
– Valdosta Daily Times’ top-viewed Tout in July

– included several hashtags
– incorporated stitching to take viewers through the scene
– shared Tout to Twitter
Be a Mega-Superstar:
– @mention brand account (@theVDT) so Admins may easily re-Tweet upon sharing to Twitter

– embed Tout in related article for increased exposure and views

 

 


Who: @KimDedam
What: Bus Crash on I-87
Where: The Press-Republican

Superstar Stats:
– The Press-Republican’s top-viewed Tout in July with over 3,600 views

– embedded on second page of related article
– Tout was also picked up and embedded within other publications (e.g., Quebec. HuffingtonPost.CA, CJAD.com, Montreal.CTVNews.CA, and Globalnews.ca)

– shared Tout to Twitter
Be a Mega-Superstar:
– include relevant hashtags and @mentions, like that of your brand account (@pressrepublican) in Tout title so Admins may easily re-Tweet upon sharing to Twitter

– embed Tout on first page of related article for increased views

 

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