CNHI December Superstars


Who: @jbruha
What: Attorney talks about student’s relief after rape charges filed

Where: Norman Transcript

Superstar Stats: 

  • earned top-played Tout status in December not only for Norman Transcript, but across all CNHI brands
  • included hashtags (e.g., #NHS) and other relevant keywords in Tout title for a successful match to related article 
  • high production value through lighting, framing, and inclusion of lower thirds (via third-party editing software). Tout’s iOS app now offers text overlay capabilities (Tout Tip)
  • shared Tout to Twitter


Be a Mega Superstar:

  • @mention brand account in Tout title so Admins may easily re-Tweet
  • revise Tout username to match Twitter handle (@JbruhaTNT)


More Notable Touters


Who: @b_r_west
What: Clinton Middle School’s first day in brand new building
Where: The Herald Bulletin
Superstar Stats:
– earned top-played Tout status for The Clinton Herald in December
– incorporated stitching to combine footage of the new school with interviews from students, and added text overlay for additional context
– shared Tout to @ClintonHerald’s Twitter
– embedded Tout in related article
Be a Mega-Superstar:
– add relevant hashtags (e.g., #CCSDPride, #ClintonMiddleSchool) and @mentions (e.g., @eclocal) to Tout title for increased discoverability upon sharing to Twitter
– Tout account linked to @ClintonHerald Twitter; user should connect to their personal Twitter account, or, if none exists, change Tout username to match Twitter handle


Who: @moyyer
What:  Anderson Police discuss intruder incident at Wigwam building
Where: The Herald Bulletin
Superstar Stats:
– incorporated transitions and voiceover to cover the incident
– included @mention (@AnderswonWigwam) in Tout title
Be a Mega-Superstar:
– incorporate a text overlay to further provide context
– share Tout to Twitter
– also @mention brand account (@heraldbulletin) so Admin may easily re-Tweet
– grab embed code (rather than Tout link) and paste into related article template (Tout Tip)

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