CNHI August Superstars

 

Who: @joegarza1
What: Paratrooper RCT shake hands with visitors at Veterans Memorial Museum

Where: The Tribune Star


Superstar Stats: 

  • earned top-played Tout status not only for The Tribune Star, but across all CNHI brands — with over 4,700+ views
  • brand account shared Tout to Twitter

 

Be a Mega Superstar:

  • user should share Tout to Twitter (if user has a Twitter account)
  • @mention brand account (@tribstar) in Tout title so Admins may easily re-Tweet
  • connect with Editor to create an article that’s complementary to the Tout video

 

More Notable Touters

 


Who: @rbarbero
What: New Orleans Saints practice at The Greenbrier Resort
Where: The Register-Herald
Superstar Stats:
– incorporated an interview, voiceover, and transitions that combined still photos and live footage
– also incorporated a title slide to add context
Be a Mega-Superstar:
– include relevant hashtags (e.g. #NFLTrainingCamp)
– also include @mentions, like that of your brand account (@Register-Herald), featured NFL team (@Saints) and facility (@The_Greenbrier) so they may easily re-Tweet
– embed Tout in related article

 

 

 


Who: @moyyer
What: Two boys lost in Cornfield
Where: The Herald Bulletin
Superstar Stats:
– incorporated an interview, voiceover, and stitching to explain the event
– shared Tout to Twitter
Be a Mega-Superstar:
– include relevant hashtags and @mentions, like that of your brand account (@heraldbulletin) in Tout title so Admins may easily re-Tweet
– also embed this Tout in related article

 

 


Who: @draymo
What: Property set to be demolished
Where: The Press-Republican
Superstar Stats:
– incorporated audio commentary to explain the scene
– embedded Tout in related article on desktop and mobile web
– shared Tout to Twitter
Be a Mega-Superstar:
– include relevant hashtags and @mentions, like that of your brand property (@pressrepublican) in Tout title
– incorporate stitching to show multiple angles of the property to be demolished

 

 


Who: @WendyHoldren
What: Keller discusses details of Dunn Murder Trial (Tout 1 of 2)
Where: The Register-Herald
Superstar Stats:
– stretched interview across two Touts and ended each Tout smoothly with complete thought – shared both Touts to Twitter (example here)
– embedded second Tout in related article
Be a Mega-Superstar:
– include consistent hashtag in both Tout titles (e.g., #DunnVerdict)
– embed first Tout in related article as well

 

 


Who: @kphillips
What: Truck overturned on NB-I35
Where: The Norman Transcript
Superstar Stats:
– included hashtag #NEWS in Tout title for increased discoverability on Twitter
– incorporated detailed audio commentary to explain the scene
– shared Tout to Twitter
Be a Mega-Superstar:
– @mention brand account (@NormanNews) in Tout title so Admins may easily re-Tweet
– incorporate stitching as an alternative to panning the screen
– embed Tout in related article for increased exposure and views

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